What if…spectator sports had taglines
By: AndrewApparently rugby as a spectator sport is losing market share to all the other sports and events being streamed into our homes. For me, this is a shame because watching rugby is a brilliant way to spend a Saturday afternoon, especially if you’re armed with bag of pretzels or bowl of biltong, and I can’t believe that more and more people are missing out on this pleasure.
It was with this in mind that I thought that rugby needed to be rebranded. You know, to help it stick out in the marketplace. And the basis of any brand is a tagline. Also known as a strapline or slogan, this is the little bit of writing below the main wording of the brand that lets the world know how unique the brand is.
A good tagline is memorable, pithy and witty. Well, I’m not sure if I’m able to meet those requirements but I’ll give it a go. And I’ll try and help a few other sports too, even the ones that aren’t struggling for attention. So, here are some suggestions.
Taglines for popular sports
Rugby: Time for an angry group hug
Football: Nothing happens until you go to the toilet
Cricket: You don’t need a maths degree to work out what’s going on, but it helps
Golf: The ultimate swingers club
Tennis: Keep watching. Someone’s bound to kick off and smash a racket
American Football: Football? They also use their hands. And heads. Crikey, they’re bashing each other with their heads
Motor Racing: Fast cars going round and round and round and round and round and round and round and round and round and round and round and round and round